Key elements of innovation: Physical space 1) Neighborhoods and studios over offices, purely collaborative spaces without work spaces, which are for home. Embraced a transition to remote and asynchronous work; 2) Meetings are only for the 3Ds: discussion, debate, decisions; 3) 4 ‘core working hours’ as a company-wide framework for collaboration work across global teams.

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The impact: 97% working in large tech metros to only about 50%; From 10 offices to 30 Dropbox neighborhoods; lowest attrition and highest satisfaction in Dropbox’s history. 90% of candidates cite Virtual First as the reason they decided to apply.

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